Chances are you’ve been around the block with your brand. But is it still humming along happily or are those squeaky breaks turning heads for all the wrong reasons?
Read on to see if it might be time to tune up or trade in your business’s brand…
1. You’re starting to cringe when you see your logo
Remember when you first got your brand logo? It was so nice and shiny. You were handing out business cards left, right and centre.
Just a few years later and it’s not so shiny anymore. Everyone’s seen it and they sure don’t look at it the way they used to. You’re coming up with excuses to leave it at home.
If your brand is not giving you the rush it once did, then why not breath some life back into it with a refresh? The sparks will be flying and you can start the honeymoon phase all over again.
2. Your brand is lacking direction
You had a good idea when you started your brand. After that you had a great idea, then a fabulous one and thought, ‘good + great + fabulous = f@*king amazing!!!’.
Sadly, your math was a little off and now you just have three good ideas that don’t really work together.
The trouble is, ideas need to mesh together as a whole to get to that ‘f@*king amazing’ place. With a refresh your brand will work seamlessly across all platforms.
We’ve worked out a few formulas for some pretty amazing work.
3. You’re struggling to raise prices (AKA you’re not a petrol station)
Everything’s costing more these days and you have to raise prices to stay competitive. But your industry’s prices are a little more fixed than petrol, so raising your prices won’t go down well without the brand power to take them there.
A brand refresh is the perfect way to ensure your prices are going up with costs.
Strong brands generate customers that are willing to pay a little more, because they’re reassured that they’re investing in products from people who have invested in themselves.
4. Your customer engagement is down
We’ve all been there. You had a solid group of customers that you thought would be there forever. You thought they were different. But suddenly, they start screening your calls. They leave your messages on “seen”, but you sure don’t feel seen.
They’re not different after all. But that’s a good thing. We know that customer relationships are like any relationships, you need to invest in them to keep the magic alive.
A brand refresh is a perfect way to keep things exciting and keep your customers coming back for more.
5. You need to differentiate (again)
They say imitation is the greatest form of flattery. But it’s also annoying.
You were different. You had a great idea to do things differently when no one else was and it paid off, but now the Johnny Come Lately’s have started doing it too.
So why not throw Johnny a curve ball and get ahead again. A brand refresh can differentiate you from your competitors who have latched onto your success.
Don’t let the wheels come off your brand before it’s too late. Contact us for a free consultation on how branding can drive more business your way.
