ACHA
A brand to promote Co-operative Housing
Australian Co-operative Housing Alliance (ACHA) is an alliance formed to support co-op housing peak bodies and increase the awareness of co-op housing throughout Australia.
The brief
The peak housing bodies needed a uniting brand identity in the form of a logo and visual language that would be used to promote the benefits of the alliance.
It needed to communicate with key stakeholders and leverage the involvement and support of a national network.
The solution
The brandmark we created aims to capture a sense of professionalism through the chevron shape. This also doubles (through its internal shapes and colours) as an open door – used to represent housing as well as convey a welcoming vibe.
These shapes were expanded to form the broader visual language across a range of printed and digital collateral.
