ATEC Solutions
Building a start-up Brand
ATEC Solutions is an Australian-owned, independent company providing project management, advisory and technical services to the commercial construction, infrastructure and renewable energy industries.
The brief
Founder Mark Bartoli wanted a clean, corporate approach that was also modern, accessible and which spoke to renewables, given this is a big part of his expertise and service offering.
He engaged the team at RYB to create a logo and visual language, business cards and a responsive website.
The solution
The chosen ATEC identity features a vibrant blue – a nod to the corporate world but with a modern twist (in its brighter tones). As part of the identity, we developed a symbol that was reflective of renewables (through its shape and motion), which also highlighted the letter A of the acronym through negative space.
