Charter of Rights
Harnessing community support
The Human Rights Law Centre is the organisation behind harnessing support for the creation of a national charter of human rights to demonstrate there is strong public support for human rights in the community and enact change.
The brief
In order to support the Government’s efforts to better protect human rights in Australian law, The Human Rights Law Centre needed to mobilise a modest but organised (and vocal) coalition of individuals and organisations to help create visibility. For this they needed a strong campaign brand to encourage the community to register and in turn encourage MPs to support the legislation.
The solution
The team at Refresh Your Brand developed an identity consisting of bold, clear typography and paired this with a visual language that works in a diagonal, flag-like style. We wanted it to appear as a call-to-arms to engage interest and rally support for the cause.
