Farm 360 Succession
A brand for generational farmers
Farm 360 Succession is a farming succession business that helps farmers and their families transition assets from one generation to the next.
The brief
Founder and director Noel Meney wanted a new identity with which to formerly launch the business that he has been building across many years.
He wanted a look and feel that was professional, modern and which appealed to his key demographic of retiring farmers and their families.
The solution
The chosen identity brings a mature but modern palette of greens blended with photography that captures real people. The logo mark comprises two geometric F shapes coming together that make an S (Farm Succession) and which are evocative of a bird’s eye view of farmland.
The new brand was rolled out across stationary, exhibition signage and a new responsive website, which can be viewed at farm360.com.au
