Generation Hydro
An energy brand for the future
In 2017 Hydro Tasmania developed an education program and syllabus to be taken to all schools (primary and secondary) throughout Tasmania.
The brief
The team at Refresh Your Brand were engaged to undertake research, concept development and naming of the program.
The solution
Generation Hydro was the chosen name amongst those we put forward from our research – a logical step from Hydro Tasmania’s master brand tagline – Powering Generations.
We approached the brand using a softer, child-like illustrative hand-drawn approach to illustrate different elements of nature. The landscape takes the shape of the wave graphic that is the visual language for the main Hydro Tasmania brand.
