Philanthropy Australia
Brand identity to inspire giving
Philanthropy Australia is a not-for-profit organisation working to achieve a generous and inclusive Australia through more and better philanthropy.
The brief
Refresh Your Brand was engaged to develop a new logo and visual language for Philanthropy Australia to create a more meaningful, professional and contemporary look and feel for the organisation.
The solution
The chosen logo is a robust wordmark that strikes a balance of character and formality, befitting the national importance of Philanthropy Australia. The upward curves in the Hs and A of Philanthropy are a visual analogy for inspiration and ambition.
These curves have been expanded into the broader visual language, providing an energy and optimism and have been paired with a no‑fuss, bold sans serif font and mature colour palette to strike a tone of trust and respect.
